Using the HM Government identity

The HM Government logo is the unifying mark for UK-wide public sector organisations and services. It is recognised and trusted by the public and as such serves as the master brand for government. 

It should be used for any cross-departmental or cross-agency activity, rather than placing multiple government identity system logos together. This creates greater clarity for public audiences.

When a temporary service, product or body needs a logo but does not warrant the investment in creating one, the HM Government logo can be used. It should also be used where a service or campaign may have greater credibility if it is seen to have the wider authority of government, and as an endorsement of part-funded programmes and initiatives.

These guidelines detail how the HM Government identity should be used to create consistent and engaging communications.