Logo positioning and sizing

Logo positioning

For maximum impact, government identity system logos should always be used prominently and legibly. For consistent application, wherever possible the logo should be placed in the top left-hand side of communications.

These placement rules apply to both landscape and portrait format communications. For documents with a spine, we recommend that you leave an extra 5mm of space to the left of the identity, to ensure that it is clear of the binding.

GIS - Placing the identity

Logo sizing

The recommended usage sizes for common formats are illustrated below. The width of the Royal Coat of Arms is used as the reference point, as it is consistent across the HM Government family of identities.

All the formats illustrated use the master logo.

GIS - Identity sizes