Graphs and photography

Graphs, charts and tables

Styling graphs and charts

The presentation of facts, figures and graphical information should be clear, simple and (whenever possible) engaging. Complex information should be presented in a format in which it can be easily understood.

The pie and bar charts illustrate how concise bars or circles filled with tints from the colour palette express key information in a direct and professional way.

Designing graphs and charts

Always place the title of the graphic under a 1pt key line at the base of the chart/graph. The title should be set in 10pt Helvetica Neue Medium, and all other information should be set at 8pt Helvetica Neue Light, Roman or Medium depending on its emphasis.

As illustrated by the flow chart, line graph and table below, all graphics should whenever possible be created using tints of one colour from the colour palette.

Photography

  • Photography should always be selected carefully and illustrate the themes of the document
  • Images should reflect real life
  • Avoid using shots which appear posed, clich├ęd or staged
  • Reflect our diversity by showing people from a mix of ethnic backgrounds and ages, including a cross-section of occupations
  • Use images where the subject is clear and the background uncluttered
  • Ensure that you have the licensing and rights for all photography used
  • Photography must be of high resolution (300dpi minimum) for printed material
  • Photography can be reproduced in full colour or duotone using the lead colour from the document and black